Tag Archives: 2011

The Guardian Project: Where did it go?

Just over a year ago, the NHL and Stan Lee’s POW! entertainment group announced that they had teamed up to create the Guardian Project: an ambitious multi-media franchise that would span comic books, social networks, videogames, maybe even a TV series and a feature film, in hopes of drawing more younger fans to the game. For those of you not in the know – and I’d be shocked if any hockey fan wasn’t even vaguely aware of it considering the build up of hype towards the 2011 All Star Game – they basically created a league of thirty superheroes, each one representing and based on an NHL team, with elements being borrowed from the teams identities, histories and their home cities to develop both the character designs and their superpowers; for example, the Colorado Avalanche has the ability to manipulate rock and ice, while the New York Ranger is a futuristic crime fighter who never sleeps. We previously gave our initial thoughts (click here to see), but now it’s time to take a look at the current state of the Guardian Project.

Starting from January 1st, the Guardians were unveiled one by one, day by day, through a series of rigged poll matchups on Facebook. The team with the most votes won and got their Guardian revealed, while the loser would face another losing team later on. With each reveal we got a piece of artwork for the character and a 30 second video giving us a better look at them. As each one got revealed the Guardians received mixed reactions from the fans: some loved the character designs while others were embarrassed or outright offended. The Anaheim Duck was a notorious example: as a fan of the team, I personally enjoyed him for feeling like a throwback to the Mighty Ducks cartoon with an additional tie-in to So Cal’s surfing culture (not actually being from So Cal myself, I still liked this addition anyway), it was his description of “Rebel with a Trust Fund” that received a near-universal WHAT THE F***?!?” However there were some who pointed out that this made him very much like Batman or Iron Man – probably more like Iron Man with his high IQ and weapons development for the rest of the Guardians.

Then at last, during the second intermission at the NHL All Star Game the Guardian Project finally got its big reveal as fans both in the arena and at home were treated to a short animation which features all of the Guardians arriving at the RBC Center to save the fans who are being held hostage by the main villain, the imaginatively named Devin Dark: however they all get captured except for the Carolina Hurricane who saves the day. The Guardian Project website was also updated, with a short seven page comic available for each character as well as a bio, and also the Guardian Vault, which brings us to where the whole thing stands now…

The Guardian Vault is basically a Flash application that allows us to look at the unlocked Guardians in more detail – or more specifically, their superpowers – and also provides downloadable wallpapers and posters for each character. By default the only Guardian available to view was the Carolina Hurricane, but then he was followed by the Los Angeles King a week later, and then the Boston Bruin, and then we saw nothing new for a little while. We eventually got to see the Calgary Flame, Washington Capital, San Jose Shark and Tampa Bay Lightning after some lengthy hiatuses between each one, and to this day we’ve not seen anything new for quite some time. The people behind the Guardian Project went silent. And nobody knows why.

Maybe it’s to do with various teams rebranding this past offseason, and of course one team relocating? Maybe they want to quietly develop the stuff they’re developing behind the scenes and reveal a nice big surprise later on? Whatever the reasons may be, the questions from fans on Facebook have kept on coming, but without official answers. There was so much hype built up for this Project and now there was nothing. Fans have become increasingly impatient, and more and more questions have been posted to this day, with most of the recent ones being “Where is the Winnipeg Jet?” Some have gone under the assumption that the Guardian Project is dead; however, considering the fact that the NHL and GME (Guardian Media Entertainment) have kept both the Guardian Project’s website and its Facebook pages alive, and considering the length of time they spent developing this franchise as a whole that seems highly unlikely (and with that sentence alone I may have crushed the hopes of those who despise this thing. You’ll live). The videogame industry is very similar in this sense, as some games will get a teaser trailer, and then we’ll hear absolutely nothing for a few months until another teaser trailer gets released later on.

What we did get however were a couple of very similar articles from news sites, however the articles in question didn’t have much to do with when we were going to see any announcements, but they were more to do with how the animations were being developed. They certainly made for interesting reads, but didn’t really provide the answers that fans were looking for. Also during the times of Guardian Vault hiatus I happened to stumble across a Facebook page for the main protagonist of the series, Mike Mason. Something seemed odd as the page only ever had 10 or 11 followers, but I’ll get back to this account shortly.

A big piece of news relating to the Guardian Project eventually came in June: with the NHL and the NBC having already signed a new TV broadcasting deal lasting 10 years, it was now announced that NBC Universal entered into a venture with GME, which is mainly to do with NBC Universal putting a multi-million dollar stake into the Guardian Project. Hilariously, the guy behind the Mike Mason Facebook page (which by this stage was quite obviously a dupe account) had no idea of this news and then posted something very similar to the following sentence on his wall:

“Devin Dark has won, and most of the activated Guardians have been captured or killed. Thank you for your interest, but the Guardian Project is over.”

“Ouch. Better not tell NBC,” I commented on the wall post.

“Why is that, Steven?” replied the dupe Mike Mason.

Then I posted a link to one of the news articles as a not-so-subtle way of saying “DUH! They just spent millions on it!” I never got a response, and eventually the account got deleted. In hindsight, I really wish I’d taken a screencap of the wall post, but alas the guy got owned and his trolling attempt was foiled by my own. Lololololol.

Going back to the various articles all mentioning NBC’s multi-million dollar deal, another key piece of information was revealed which seems to have been largely ignored or forgotten about:

“The Guardian Project brand will be extended through social and mobile gaming platforms in the first quarter of 2012.”

So there we have it folks, there’s your answer. Or at least, what I’m guessing could be the answer to the endless questions we’ve all wanted to ask GME anyway. Yeah, we have been waiting a while for more new stuff to come out and were all hoping for a launch coinciding with the start of the 2011-12 NHL regular season, but it looks like we’ll have to wait a bit longer. This in itself should be seen as good news, as a product like this being delayed  usually means that it will not be horribly rushed and will be better than expected when it’s officially launched (again, see the videogame industry. Unless the game’s name happens to be Duke Nukem Forever). And yes, by that I mean it wasn’t really officially launched at the All Star Game. That short animation and the comics? The Guardian Vault? Those are just teasers for what’s to come.

I could be completely misinterpreting the above quote from those articles, maybe they’ll release something a bit earlier, maybe the official launch date has since changed, but who knows. Either way, I look forward to seeing how GME handles the product when we finally get to see it for real.

I’m Wildwing64, and this has been another One Timer At PowerPlayGoal.com.

Post-Hockey Halloween 2011

With Halloween coming and going and it for whatever reason being permanently associated with spooky things (also candy), it got each of us at PowerPlayGoal.com thinking about some of our biggest hockey related fears, the very things that make us cringe, send shivers down our spines, curl up in the corner of a room… you get the idea.

Here’s what each of our writers had to say:

Kevin (kevkev)

When you think of Europe and hockey, you may conjure up images of some of the NHL’s finest players- Big names such as Selanne, Lidstrom or Ovechkin. However, some of us think past the players and more to how the sport is funded.
Colossal adverts cover helmets, hockey pants and even socks. Logos on the jerseys have been removed or shifted to the shoulders to make way for adverts promoting a wide range of products from travel to Tibetan tea. Player names are squeezed in, everything is sponsored and players simply look like billboards. Should this ever happen to teams in the NHL…

Glen (BigMan)

My biggest hockey fear is every team using wordmark jerseys. We’ve seen a huge increase in the number of them already since the lockout, and more seem to be on the horizon. The best part about hockey jerseys has always been that they’ve had the logo front and centre. Hockey is the only one of the big 4 to do that, and it’s unique for that. Slowly but surely, wordmarks have been creeping into the NHL. It started with just Anaheim’s third jersey in 2003, and then in 2006, the Ducks introduced a wordmark on their home and road jerseys. The Dallas Stars used the advent of the EDGE uniform system in 2007 to introduce a wordmark on their home jersey. The next season, the Stars, Thrashers, Senators, and Lightning all added wordmarked third jerseys, and the count was up to seven. The Sabres and Wild have since added wordmarked alternates as well, with the highest total peaking at 9. Thankfully, the Senators and Thrashers have since retired theirs, and Tampa is in the process of doing so. However, the Islanders are preparing to release one of their own, so my fear may eventually come true.

Steven (wildwing64):

As daft as it sounds, one of my biggest fears when it comes to my hockey jersey collection is Velcro. Or just about anything with a similarly rough texture like the edges of your friend’s custom jersey numbers (I’m looking at you, Kev). Velcro is designed to stick to a softer material and it’s great for coats and what have you, but with NHL jerseys being made of the “Air Knit” material they are susceptible to damage from the Velcro hooks, and again almost any similarly rough texture that you may come across. It’s quite bizarre considering the rough nature of the sport of hockey, but hilariously the jock tags on the replica Edge jerseys will also end up doing Velcro-like damage to the left sleeve of the jersey.

We’re aware that this was a day late, but we hope you enjoyed this article and had a Happy Halloween.

NHL Premiere 2011 – Trip Report

Last year, two of PowerPlayGoal.com’s writers saw their very first NHL game at the Ericsson Globe in Stockholm, Sweden, between the San Jose Sharks and Columbus Blue Jackets. They went to the latter game of the two, which wasn’t exactly successful from a ticket sales standpoint when compared to other NHL Premiere events. This year, they returned to the very same place to see another NHL game between the New York Rangers, and – more importantly for one of our writers – the Anaheim Ducks.

Our arrival to Stockholm this year was quite a bit different from last. Not only was it packed due to the blue line being closed off and it being rush hour, but the T-Centrallen station was partially being remodelled, which threw us off at first. We saw more hockey fans too, mostly of the Rangers but there were a small few random other teams fans too, including both a Rangers and a Kings fan who had boarded our plane at London Heathrow, most likely from connecting flights.

After arriving at our hotel, all three of us in our respective teams’ jerseys, there were some Rangers fans sitting in the lobby. “Rangers!” one of them called out. “Stars!” Kev called back. “Ducks!” I joined in. “No comment,” said the Oilers fan who was with us.

After dumping our stuff in our hotel room, we spent the night wandering the city and re-familiarising ourselves with central Stockholm. We found one of many 7 Eleven shops, this one in particular where we got our nasty liquorice puck ice creams from last year; however we found that, much to our indifference, they were no longer being sold. Upon returning to the hotel I learned of the Ducks’ 4-1 loss in their game against the Sabres over in Helsinki, leaving me with a slight feeling of dread as we headed to bed.

Up we got at 7am on Saturday for a day out in the city, exactly 12 hours before the game started. With that much time we had a very similar wander around the city to what we did last year: firstly through Gamla Stan, and then around different parts of the city for the rest of the day. Funnily enough, the folks selling the fake unauthorised NHL Premiere team scarves outside the Globe last year had now moved to the city centre to flog their stuff. Seems the NHL had finally done something about it, but we noticed a little old lady who was more than happy to buy one: she didn’t seem interested in the design, but it was cold and she needed a scarf. Fair enough. At one point we actually had one of these sellers follow us down a street for a brief period of time while they were seemingly desperate to sell the scarves: fortunately, we couldn’t understand a word they were saying so we politely ignored them.

During our pregame dinner at a Max restaurant we saw a pair of Rangers fans walk past the window and they spotted me in my Ducks jersey: I pointed at them whilst pulling a faux angry face as they continued to walk past, and got some laughs back from them. Seems I achieved my goal.

And at last, it was time to head to the Globe for the game. Many NHL jerseys could be seen – mostly of the Rangers as this event was pretty much being advertised as “Come see Lundquist!” But of course, this team’s apparent popularity in Sweden also helped. The number of Ranger fans and jersey wearers was of course followed by the Ducks, and we saw at least one jersey of most of the remaining NHL teams, including someone who already got their hands on a new Winnipeg Jets jersey. Unsurprisingly the merchandise stands inside the building were once again packed, and with overpriced team and event merchandise (totally worth it though) including the New York Rangers’ iconic blue home sweater and the Anaheim Ducks’ boring adequate black home jersey, which I found quite funny as neither of these uniforms were being worn on the ice tonight.

Notably there was a severe cutback of stuff going on around the rink. Last year we had both ESPN America and another group who let us shoot pucks at both a picture of a goalie with holes cut out, and then a real goalie respectively, in addition to EA’s NHL 11 stand. Disappointingly the first two were now gone – not too much of a shocker in ESPN’s case since they lost the European NHL license – and all that was there this time was the NHL 12 stand and one where you could try on Rangers coloured goalie gear, which admittedly was still kinda cool.

Our seats this time around were in the B section of the arena. The view from the high up C section last year was decent enough, but this one being closer to the action and also at a different angle gave us a much better view of the rink – ironically, it also cost exactly the same as the C section seats last year. I imagine the higher prices were off putting for many people last year, but the cheaper tickets this year were just one of many draws for European fans this year.

Soon enough the Ducks and Rangers came out to the ice for their pregame warmup. For me, this brought about the end of an eight year wait as I saw my favourite sports team in the world in front of my eyes for the first time. Normally I’d consider myself a reserved individual, but for this occasion – a pregame warmup, nonetheless – I let out a huge cheer when the Ducks skated out to their end of the rink. I may or may not have gotten some funny looks, but I don’t remember noticing, nor did I really care. Fact is I’d waited a long time for this moment and I was going to savour it in the best way possible. It took a while for the fact that the Ducks were on the ice to sink in, and after a couple of minutes I wondered why the hell I wasn’t taking any photos. Then I whipped out the camera and got as many as I could.

And then eventually, the two teams skated out to the ice again for the start of the game. I must’ve clapped really hard as the Ducks player names were being announced as my left hand ached for quite a while, so I had to refrain from clapping at times, and in the third period I settled for occasionally blowing my Anaheim branded duck call instead. Not surprisingly, Lundqvist and the Rangers’ popularity essentially made this a home game for the Rangers even though it was officially designated as a home game for the Ducks. The “Let’s Go Ducks” on the jumbotron played only once, as it got a comparatively quiet response compared to the “Let’s Go Rangers” video. There were a whole bunch of seats in the A Section where Ducks fans from Anaheim were seated, but the Rangers fans were around everywhere else. Still, the Ducks did get to use their “GET LOUD” video which got a positive response all around. The building was pretty much sold out which helped to make the atmosphere a lot better than last year, and despite me being a Ducks fan, the mass crowd reaction when the Rangers scored their only goal of the game was incredible. For me personally, I cheered loud enough when the Ducks made their scores and such, as did the other Ducks fans in attendance, but hearing the Ducks goal horn was all I needed to complete the experience – even if it was just an MP3 file.

The game itself was great to watch – both teams had an interesting storyline leading up to the puck drop, with them both losing their previous games, and wanting to redeem themselves and take two points home with them. As a result unlike last year we actually did get to see a few fights, and it really felt like there was something at stake for both teams rather than a mutual feeling of “let’s just get this over with and go home”. There were not many goals scored, but the game was kept very close – as you’d expect from a typical game featuring the Ducks. I was excited to see Anaheim score and get the early lead, but New York’s late tying goal in the third period took the game into overtime, and eventually a shootout which lasted for four rounds. I guess I have the Rangers to thank for making the game last longer and making it even more exciting to watch, but the eventual win for Anaheim was the icing on the cake for me. The first Ducks game I ever attended, a victory for my favourite team, got to see my favourite Duck of all time Teemu Selanne at least once before he retires, and all in all the game was great to watch; more than made up for me having to pass when they came over to London a few years back. Seeing them in Stockholm has all but made me forget about that, and I no longer lament the fact that I wasn’t there four years ago. Naturally I left the game with a very good feeling, one that I hadn’t felt in a long time, and pretty much had a grin on my face all the way back to the hotel.

The following two days we pretty much did as we did last year: kill time and enjoy the city some more before flying back home to England. On Sunday we did as we did last year, returning to the Globe arena to take a look around the outside for the aftermath of the game. The remains of tickets and such were nonexistent, despite there being far more people in attendance than there were at last year’s game. This time we also looked deeper into the nearby shopping centre, which had a small shop downstairs which we somehow missed last year: the DIF (Djurgårdens IF Hockey) team store. The nearby arena known as Hovet – a smaller capacity building that’s literally right next to the Globe – is this team’s home, and occasionally the Globe too, so it only makes sense to have the team store somewhere nearby (oddly unless we missed something, the same couldn’t be said for another team, AIK – or Allmänna Idrottsklubben, despite sharing the same venues as DIF). The DIF shop did have merchandise for its own team, but over half of the shop had NHL merchandise up for sale, including a select few team jerseys, hats, t-shirts and scarves, including Sharks and Blue Jackets scarves from last year.

Not much more to add other than the fact that we randomly bought some hockey sticks which thankfully survived the flight home. With this year’s games turning out to be a lot more interesting than past events, here’s hoping the NHL sticks with this method of scheduling for next season’s Premiere.