War On Logos #2: Have It Your Way

The King is angry.
Very angry indeed.

Seriously, though: that is one pissed off looking King. Why is he so annoyed? Is it because someone dyed his beard purple for a laugh? Or is it because he has the old (at the time, also) LA Kings colours? Or is it because he was part of 1995-96’s wave of weird and not so wonderful third jerseys?
Known as ‘The Burger King’ by many, this logo appeared as the crest on LA’s attempt at an alternate jersey, which was white and had a curved silver (read: black-silver gradient) stripe going from the right shoulder to the middle of the left side of the jersey. The logo shown above was not put in its usual place of being in the middle, but instead it was moved to the left, right where the captain’s ‘C’ (or alternate captain’s ‘A’) would normally go, much like a logo/badge/whatever you want to call it on a soccer shirt. The captain’s letter was instead moved to the right.
Right, onto the logo: fine, I understand the yellow/gold coloured crown, and the angry face, but why is his hair purple anyway? As mentioned above, somebody probably dyed it that colour, explaining his angry face. Or perhaps he just refused to have a more ‘normal’ colour, like blonde (because it would’ve been more of a bright yellow), black (would clash with the shading), white (would’ve looked like Father Christmas/Santa Claus/whatever you want to call him), or silver/grey (would’ve made him look old), and so the King had to settle for purple, making him look quite stupid, and explaining why he’s pulling that face.
This third jersey thankfully only lasted for that one season it was introduced, and was retired at the end of the year. Today, however, a game worn Wayne Gretzky one of these jerseys is considered an extremely valuable collector’s item.

